This is a very fascinating website. Two columns of text make up the format, but these columns do not move proportionally to one another. The left column, under which the bold word "Identify" is comprised of various informative paragraphs regarding the internet- how it is used, how it has become intrinsically linked to human existence and identity. The column on the right, which bears the word "Yourself", is Krystal South's (the site's creator) personal reaction to all of these things. She links her personal experience to the greater nebulous understanding of the internet into concrete, personal anecdotes on how she herself has dealt with her coexistence with the internet.
In terms of formatting, the website is rather simple- the color scheme is direct (making the site look even a little outdated) and there are no distracting images or advertisements. Coupled with the fact that all a user can do is scroll down, these elements allow for easy navigation throughout the site. If anything, I found the font chosen to be a tad childish and difficult to read. It definitely gave the website a less professional air (it remains to be seen if this was the author's intent) and it took up a lot more room than a thinner, more legible font would need. Moreover, while perusing the article I found various grammatical mistakes, but they did not impede clear interpretation of the article's content.
One particular paragraph that I found to be interesting was "The Accidental Audience". It had a detailed analysis of how art is viewed and interpreted online. One could find a user's work of art competing alongside food pics on sites like Facebook, Tumblr and Youtube. The meaning of these works are constantly being reworked as they are reblogged and taken further and further out of their original context. South grapples with the concept of this diluted art form, ultimately claiming that all art (no matter what form it takes) has its purpose, and no effort is meaningless. She also brings up the "bastardization" of the word 'curation' that has taken place on social media sites. Series of pictures collaged on Pinterest are being called works of curation, which inherently devalues the hard work of of the curatorial work done in museums. In troubling the presence of art on the internet, South brings to light the new and unexpected challenges that artists face in the increasing digitization of our world.